Jumbo Logo

August 15th, 2006 by dru

I found this fantastic article on Font Shop about how the term Web 2.0 has changed the way corporate branding is being handled today. Website identities today have a certain soft, glossy, and friendly feel to them which while inviting is starting to get horribly redundant. Perhaps its a result in the difference between additive vs. subtractive color mixing. Who knows? Either way, I’d wager there is going to be a whole generation of kids with a highly saturated color preference in the near future. Wish you were here to see it Paul.

Like anything spawned from the net, once something gets too popular there is a harsh backlash. Check out some of these concepts for Web 2.0 logos of your favorite mainstream brands (like the ones up top). Hilarious.

Lime green is the new everything.

Entry Filed under: General Ranting

4 Comments Add your own

  • 1. dru  |  August 17th, 2006 at 11:06 am

    The Yellowfin Tuna fish is probably the most beautiful fish in the world. It’s almost not right that I like to eat them so much.

  • 2. Crooks  |  August 17th, 2006 at 2:32 pm

    Now this, is what I’m talking about. Strong.

  • 3. Sommer  |  September 1st, 2006 at 8:47 pm

    It’s comments like this that make missing you painful.
    : / xo (sorry i had to…)

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